Fair-haired, tall, and handsome, the Lannisters are the blood of Andal adventures who carved out a mighty kingdom in the western hills and valleys. Through the female line they boast of descent from Lann the Clever, the legendary trickster of the Age of Heroes. The gold of Casterly Rock and the Golden Tooth has made them the wealthiest of the Great Houses. Their sigil is a golden lion upon a crimson field. The Lannister words are “Hear Me Roar!”.